The Continous Product Management Process

David Cummings on Startups

We already know that the product manager is one of the most difficult positions to fill in a startup. Often, one of the co-founders or the CEO acts as the product manager until the startup is large enough to warrant a dedicated person (or there’s an opportunistic hire). Regardless of having a full-time product manager, there’s a continuous product management process. Here’s what the process looks like for many startups:

  • Daily – Customer feedback via a GetSatisfaction-powered idea exchange, team member feedback in a product planning spreadsheet, and new features as well as bugs in the issue tracker (e.g. JIRA, Pivotal Tracker, or GitHub Issues)
  • Weekly – Direct customer and prospect conversations, update key stakeholders, look for trends, document new functionality, and start/review the sprint (assuming two week product sprints)
  • Monthly – Review the roadmap, evaluate the product metrics/KPIs, demo upcoming features to the team, and one-on-one meetings with stakeholders…

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