How Yahoo Is Fighting To Stay Relevant In The Mobile-First World

TechCrunch

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Yahoo’s business has always been about using the latest tech to capture people’s attention with interesting content. They were many people’s first real home page on the web.

Before search and social, you’d go to Yahoo to see links worth checking out. In the interim periods of change in consumer tech, they’ve adapted their product strategies to follow their model, with points of success and failure. In a recent visit to Yahoo’s Sunnyvale headquarters, we got a better look at how the company is adapting the mobile-first world.

Yahoo’s efforts in mobile over the last several years have focused on improving product by bringing in new talent and technology through acquisition. For instance, Yahoo News Digest (built from acquiree Summly’s tech) aims to keep a broad audience informed with the top news of the day, just like the Yahoo home page before it. But the app’s updates are partially…

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